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The Problem With “Staying Relevant”
I tend to find inspiration in strange places. Last week, I was listening to a podcast with a few of my favorite stand-up comedians expecting nothing more than a few chuckles. Interestingly, they began...
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3 Things To Begin With To Build A Strong Personal Brand
Ever Googled yourself? What did you see? Did you like digital you? Are you visible in an Internet century? Here are the steps to creating a personal brand. Source: www.jeffbullas.com Five years ago, I...
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Introducing Workflows, Drag and Drop Newsletters and Lead Analytics to...
The launch of Scoop.it Content Director in February was a huge success and a number of you already love the product! We wanted to thank you for the continuous feedback to help us improve it, and are...
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Don’t Limit Your Content Marketing Team: Grow Your Content Production and...
Despite what my friend Eddie would say, even Messi can’t do it alone. Let’s see if some of these quotes I heard or felt about my content marketing team sound familiar: “I’m always behind on my...
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On track to Content Marketing ROI? Take the 5′ test
Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Don pitching in the TV show “Mad Men”...
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The next 5 years: how technology will shape the future of content marketing
5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was asking SMB...
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Content marketing automation: the age of artificial intelligence
We’ve had robots building cars on assembly lines way before they could drive them. Likewise, marketers have so far been able to automate basic repeatable tasks but the creative or strategic parts of...
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Which Scoop.it product is best for you?
Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from each...
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How to Become a LinkedIn Thought Leader
LinkedIn is a great way to build professional relationships and display your unique expertise to the world. It’s estimated that LinkedIn has over 830 million users in 200 countries, and 40% of the...
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Curating Content for Thought Leadership: How to Build Authority and Influence...
Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey...
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